Welcome Home Fest

BRANDING | ART DIRECTION | UI DESIGN

Brand Story

Welcome Home Fest is a soulful celebration of original folk music at Quiet Valley Ranch, where community, creativity, and connection come alive under the Texas sky. Featuring emerging artists in an intimate, unplugged setting, the festival fosters discovery and deep appreciation for the songwriter’s craft. Rooted in warmth, authenticity, and inclusivity, it offers a “homegrown” vibe that blends rustic charm with artistic magic, creating a sanctuary for music lovers seeking belonging, nostalgia, and a true escape from the digital world.

ZAG Analysis

What do we do?

Welcome Home Fest is an intimate folk music festival held at Quiet Valley Ranch in Kerrville, Texas, inspired by the legacy of the Kerrville Folk Festival.

What do we value?

We value authentic connections, artistic creativity, and the transformative power of original music to bring people together in a welcoming and inclusive community.

What makes us different?

We stand out for our dedication to original, unplugged music, smaller scale, intimate atmosphere, and sense of nostalgia create a unique, soulful experience not commonly found in larger festivals.

Welcome Home Fest is the only intimate folk music festival that combines the magic of original, unplugged performances with a soulful sense of community, offering music lovers a “found family” experience under the stars in a serene, nature-filled setting.