Urban Artifact

Branding | Art Direction | Generative Artificial Intelligence

Brand Story

Urban Artifact, founded in 2015 in Cincinnati’s historic St. Patrick’s Church, is the world’s largest dedicated fruit brewery, crafting innovative Fruit Tarts with real fruit that redefine what beer can be. Known for pioneering the “Midwest Fruit Tart” style, Urban Artifact is driven by a commitment to quality, originality, and flavor exploration that blurs the line between beer and fruit. Their eclectic taproom offers a communal, creative space where visitors can enjoy unique brews, including bold varieties like Pickle beer, while connecting with others. Urban Artifact isn’t just about brewing; it’s about celebrating craft, authenticity, and the art of flavor.

ZAG Analysis

What do we do?

We create a wide variety of fruit-based beers, specializing in our Midwest Fruit Tart (MWFT) style, with unique combinations like the flagship Mixed Berry MWFT, and original brews like Pickle beer.

What do we value?

We value authenticity, creativity, and quality, focusing on real fruit and bold flavors to create a unique, community-centered craft beer experience that pushes the boundaries of traditional brewing.

What makes us different?

We stand out for our exclusive focus on real fruit, innovative brewing style, and our unique venue—a historic church with a community-centric taproom that doubles as an event space.

Urban Artifact is the world’s largest fruit tart brewery specializing in innovative brewing styles with unique fruit combinations while providing a community-centric experience in their historic church venue.