Stanley Advertisement Campaign

ART DIRECTION | ARTIFICIAL INTELLIGENCE

Product

The Stanley Cup Tumbler: the ultimate blend of style, durability, and functionality. Made from premium 18/8 stainless steel, this tumbler’s double-wall vacuum insulation keeps beverages hot or cold for hours. It is perfect for all-day hydration, coffee on the go, or refreshing drinks during outdoor adventures. With options for laser engraving, personalize the tumbler with a logo or design that reflects every person’s unique style. Featuring a leak-proof lid, ergonomic handle, and car cup holder compatibility, it’s designed for seamless use wherever you go. Eco-friendly, dishwasher-safe, and available in a variety of sizes and colors, the Stanley Cup Tumbler is the ideal companion for daily commutes, social gatherings, or wherever life takes you—because you shouldn’t have to choose between practicality and style.

Primary Benefits

Durability

Constructed from high-quality stainless steel, Stanley Tumblers are built to last. They can withstand rough handling and are resistant to rust and corrosion, ensuring a long lifespan

Customizability

With options for personalization, users can customize their tumblers with graphics, logos, or text through laser etching, making each tumbler unique and tailored to individual preferences

Versatility

The tumblers are designed to fit most car cup holders and come with a thoughtful design that allows the lid to be screwed on from either side to accommodate the handle, making them versatile for use in various settings

Temperature Tolerance

Thanks to their double-wall vacuum insulation, Stanley Tumblers maintain the temperature of your drinks, keeping them hot or cold for up to 24 hours

Persona:

Emily Rodriguez
  • Age: 32
  • Location: Chicago
  • Occupation: Marketing Specialist in Tech
  • Income: Middle to Upper Middle Class
  • Education: College degree in Communications

Emily is a health-conscious, eco-minded urban professional with a busy, active lifestyle. Her mornings include yoga or a jog, followed by an iced coffee or protein shake in her tumbler. She balances work, social events, and self-care, favoring products that align with her values of sustainability, quality, and style.

Active on Instagram and TikTok, Emily follows fitness and eco-conscious influencers and often shares wellness tips with her like-minded followers, who trust her product recommendations.

Emily values durable, stylish, and customizable products that complement her lifestyle. The Stanley Cup Tumbler’s eco-friendly design, functionality, and custom options resonate with her taste for sustainable, practical items that fit seamlessly into her day.

Strategy

Alternative Uses

  • What unorthodox ways of using the product would give a striking demonstration of its subject?
  • Where else could the product be used so as to communicate its subject clearly?
  • Can you imagine ways in which the products can be used in new and different contexts? By other people or target groups? In unexpected situations? In a different environment?
  • How could the product itself represent its benefits or the problem situation?

Exaggeration

  • What exaggeration could represent the benefit more forcefully? What can be added? Make it bigger? Longer? Heavier? Thicker? Give it added value? Increase the number of components? Multiply by two? By twenty?
  • What reduction, no matter how extreme, could represent the subject more forcefully? What can it do without? Make it more compact? Smaller? Shorter? Flatter? More aerodynamic? Lighter? Can the parts be shown separately?

Implementation